Professionally produced video is the most powerful way to communicate your brand story and build relationships with your customers and prospects.
Your customers are being exposed to more and more promotion through the use of video both online, through social media and as part of email marketing campaigns. Video is accessible to your customers, adaptable to whatever marketing channels to use it for and fantastically engaging.
The good news is you don’t have to be a big enterprise with a professional video team to take advantage of video.
At Stamford Brand Marketing our team will work with you to come up with creative and engaging videos to suit your audience, whatever your business – from 20 second attention grabbers for Twitter or Facebook to longer promotional films which really bring your business to life or demonstrate your product.
With content marketing fast becoming the foundation of marketing strategies going forward, what better time to consider the many videos that could be created for your business?
The Benefits of Video Marketing
Video Boosts Conversions and Sales
Adding a product video on your landing page can increase conversions by 80% and studies show that 74% of users who watched an explainer video about a product subsequently bought it.
Video Shows Great ROI
76% of businesses say that video provides good return on investment.
Video Builds Trust
There is no better way of engaging customers and building trust than through video – engaging content and useful information about your products and services you build brand equity and along with it trust.
Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content.
Video Appeals to Mobile Users
Video and mobile go hand in hand. From 2012 to 2017, mobile video views have increased by 500 percent. YouTube reports mobile video views grow 100% pa.
Video Can Explain Everything
Launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service.
Video Encourages Social Shares
76% of users say they would share a branded video with their friends if it was informative or entertaining.
What We Can Do For You
As with everything we do at Stamford Brand Marketing we start by gaining a clear understanding of your campaign objectives. We also familiarise ourselves with your audience and consider the context they’ll be viewing in. Then, working with you, we develop a brief and get sign-off. That means every video we produce is based upon sound rationale and has clearly agreed objectives so together we all achieve the desired results.
- Content planning
- Campaign planning
- Video brand guidelines
So this is the bit we all enjoy – we now get to do the creative piece using audience insight and best practice outcome based approaches to make videos that engage, inspire and compel people to act.
- Creative ideas
- Live action video
There is nothing worse than producing amazing video content only for it to fail to achieve its objectives because too little forethought has gone into its marketing and distribution. We focus on driving the right traffic and getting you the best returns for your marketing spend.
- Video distribution
- Video advertising
- YouTube optimisation