Search Engine Optimisation, commonly known as SEO, is the practise of enhancing your websites visibility on the various search engines (Google, Bing and Yahoo)
If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines’ results pages – this can be achieved through employing an effective SEO strategy which will increase your sites “organic” traffic.
The higher your company appears in the search results for certain keywords, phrases, images and so forth, the higher your website will rank, the more site visits you’ll get and the more sales you’ll drive
The science of SEO changes continuously and is therefore an on-going process. Rules and practices change all the time but as an official Google Partner, Stamford Brand Marketings SEO Strategists are able to remain in-sync with the latest developments in order to provide our clients with up-to-date advice and guidance.
Search Engine Optimisation
The Benefits of SEO
Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.
SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI.
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.
Increased site usability
In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well.
Improve brand awareness
Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Higher ranking instill trust, since companies on the first page are generally perceived to be more trustworthy.
Better conversion rates
An SEO optimised website is fast, easy to use and compatible with mobile and tablet devices. This also translates to better conversions i.e. visitors coming to your website are more likely to become customers, subscribers or loyal visitors.
Open for business 24/7
A business that gets organic traffic is like it is open for 24 hours per day, 7 days a week. That’s the magic of the Internet and SEO. Invest time and money to get your website on top of the search engines and gain new customers while your business is closed!
SEO – What We Can Do For You
Full Website Audit
We use real-time data from your website to provide a detailed SEO assessment on content, indexing, links, and social media presence. This is presented in the form of a report highlighting any issues found and recommendations that will help you improve the online visibility of your business.
Organic Keyword Research and Analysis
Choosing the right keywords will determine the effectiveness of your search engine optimisation campaign and ensure that your website receives the right amount and types of visitors that you need to deliver the return on your investment. We undertake extensive keyword analysis to gain an insight into which keywords that are most appropriate to your business sector, products and services.
Our on-site optimisation strategy involves a thorough examination of the amount and quality of content on each page of your website. This includes a search for duplicate content, Meta, semantic, site speed and indexing issues. Following our examination of your website, we will work to fix any identified problems, including technical issues.
Our services are not limited to fixing on-site issues; off-site search engine optimisation is also a major part of what we do. We offer professional strategies to help boost your page and domain authority. This is achieved by creating quality, user-friendly content, networking with other relevant and trusted websites, and increasing social-media engagement.
Our monthly baseline reports, including conversion tracking and reporting for ecommerce websites, allow our clients to monitor the monthly progression of their websites as well as any changes in rankings and number of relevant backlinks to their website.
Stamford Brand Marketing uses a number of different link research tools to find both link and citation courses to list your business on. This allows us to effectively build a number of contextual links to your website that will multiply your organic traffic and audience, increase overall site awareness, and ultimately drive more sales.