The Benefits of PPC Marketing
You set your budget
With pay-per-click, you set the budget to your needs. You can put a cap on what you spend daily, and it’s flexible for you to change at any time. That doesn’t mean you can expect to see huge results with a limited budget, of course; it all depends on how competitive the keyword and industry are.
Pay only on results
Utilising PPC campaigns mean (unlike traditional off-line advertising) means you only pay when an interested party clicks on the ad. That means you get can measure your return on you marketing investment
You can hit your target consumer at the right time with the right ad – PPC enables you to target a person in a specific place, at a specific time of day with a specific ad? With PPC’s location targeting and delivery options along with device-specific preferences (like mobile), you can deliver very specific messages to your target consumer at prime time when they are close by.
It can deliver results quickly
We all know how important organic search traffic is for long-term website marketing; however, it has a longer cycle to prove ROI. PPC can show results fast. From the get-go you will see results in terms of traffic and conversions.
Analysis, insight and control
You can measure your campaign success through a host of different ranking tools that allow you to access your advertisement conversion rates, gain valuable data and analyse potential customer habits higher value relationships with your customers.
PPC – What We Can Do For You
We will get to know your business, industry sector, competitors and USP’s in order to develop a strategy that’s going to deliver the results you need.
We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a relationship with the network owners.
We’ll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.
We will your adverts for you and ensure they are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your ad text and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.
We’ll help you set up, manage and optimise your shopping campaigns and product listing ads to promote your inventory. Our experience helps us ensure the right product shows for the right keywords.
Without the right data, optimising a PPC campaign is critical, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.
Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a massive difference.
We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in.