The Brief

Stamford Brand Marketing was engaged by Max to facilitate the development of a marketing strategy for the company and then to help deliver the marketing activity to support it. The development of a new website was the starting point for this. The brief was to deliver a crisp, clear, user-friendly design and to develop a content strategy to populate the on-site “resources”.

Our Approach

Up to six initial designs were considered, which were gradually whittled down through discussion with the Max senior management team. The site was designed to showcase the business and the reasons for choosing Max, and also to provide a plethora of resources including relevant news briefings, useful documentation from HMRC, and a glossary of accounting terms. Site traffic has almost double since the inception of the new site and engagement and dwell time increased.

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