The Brief

CILT (The Chartered Institute of Logistics and Transport) asked us to design an eye-catching, punchy ad campaign to attract new members and sell the benefits of joining CILT.

Our Approach

From 3 concepts presented, CILT selected this attention-grabbing creative built from hundreds – no really, hundreds of colour themed toy planes, buses, trains, lorries and more! Our studio had a great (and very enjoyable!) challenge with this project, shaping the mosaics to fit into themes representing the benefits of joining CILT.